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Crystal-clear

Porsche | Leipzig

Crystal-clear direction – the automotive future with its alternative energy concepts is the focus of the Annual General Meeting of Porsche Automobil Holding SE.

20
Strategy
80
Creation
40
Management
80
Realisation
20
Digital
80
Exhibition
0
Retail
40
Event

The platform for this event is the Leipzig Trade Fair. Accompanying the event: the exhibition “Alternative Drives” with a very special highlight. The historic exhibit of the Lohner Porsche ôSemper Vivus” – the first automobile with a hybrid drive – forms the bridge between tradition and innovation.

Visual highlight: a transparent, pulsating energy crystal that despite its size conveys a feeling of airiness and is a metaphor for the shape of an energy dispenser. At the same time, it is a symbol of the worthwhile investment field in a sustainable mobile future together with Porsche SE.