Always
within Reach
Always on the move – this also applies to the traditional bakery HUG, which changes again a bit after the roll-out of the new branch concept with the introduction of exclusive “take-away branches”.
With an approach that focuses on the fast supply of students and professionals, also the location selection and the branch architecture are optimized in addition to the adaptation of the range of goods. In cooperation with AMT, high-turnover bakeries are created with efficient areas at high-traffic locations.
Even if the length of stay is drastically reduced for customers, the focus continues to be on the brand architecture that has already been introduced, with strong regional references, an inviting mix of materials and authentic communication elements.
