How do you turn a “classic car event” into a top-class brand platform with an experience character?
The diversity of PORSCHE CLASSIC was shown in an exciting presentation. The Oldtimer Grand Prix as the perfect platform for customer experiences with 900 VIP customers. With the OGP the classic car fan experiences the brand in a completely new way.
From spare parts to service and personal support, PORSCHE CLASSIC as a unique overall experience. A great evening event and impressive fireworks at the gala dinner bring the evening to a successful close. The platform can be easily transferred to other events, so the guest enjoys a similar feel-good atmosphere in Le MANS during the Le Mans Classic race. The Goodwood Revival Festival was also planned and carried out according to this concept, where the customer experience was always the main focus.