With a completely redesigned retail concept for brand and product presentation in the installer showrooms, Grohe lays the foundation for future presentation at the point of sale.
In addition to developing a comprehensive concept for presentation furniture, the focus is also on creating a detailed visual merchandise guideline and integrating the revised brand strategy.
In order to meet the challenges of a constantly changing retail landscape with more and more touchpoints, “Less is more” applies to the entire concept approach. With an extremely reduced design language, the presentation of goods is in the foreground.
Clear communication specifications, for information content and placement, as well as the development of an independent design language for icons round off the very clear overall picture. The easy-to-understand explanation in a comprehensive guideline and the detailed production planning of all components also enable Grohe to roll out the new concept very efficiently in different markets.