Like Day
and Night
Extravagant and puristic – Eterna and Porsche Design are eye-catchers at Baselword – the world fair for watches and jewelry.
The top-class standards of both brands in terms of design and innovation are reflected in the cube-shaped architecture of the joint trade fair appearance.
Two-part appearance – elegant in black are the two right-angled facades from Porsche Design, those in Eterna in pure white. Both merge in the glass corner construction. Luxury on all floors. The ground floor with presentation showcases, bar and information desk. Above are large office and meeting rooms for both companies. The two upper floors seem to float above the ground floor. Thanks to the innovative statics concept, they are only supported by the core of the exhibition stand.
Lots of light, glass and chrome support the apparent airiness. The consistent black and white look reflects both brand presentations. AMT develops the overall concept for the noble exhibition stand. Timeless design, presentation elements that can be combined in a variety of ways, variable communication areas. This can be used permanently and flexibly.